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Ep 184: How to start getting more direct bookings now! | Mark Simpson
05:14 – To start this journey, you need to go and get a Property Management Software (PMS). The sooner you start using PMS, the sooner you will start to realize the ability in how you can do things.
14:06 – If you don’t know what you are doing, and if you haven’t got the system and the structure in place, you can easily burn $1000 of facebook and google ads and not have anything to show for it. But with email, you’ve always got something to show for it because the return of investment is so big.
21:54 – The best thing to do in web email, is write an email like you are writing to your best friend or penpal. They are the most effective once and that is exactly the style we have created that worked really well.
23:51 – In email, even though it is a very high open rate compared to social media, there are still a lot of people who might not open that email and might not see it. There’s one form of marketing and gets a 92% open rate, and that is text message.
30:52 – I firmly believe that SEO is a scale unit to outsource. If you really want to get good at it, if you want to rank organically on the first page of Google for keyword terms, it is a very long term play.
37:32 – Our core focus in Boostly is to help hosts get a website.
38:19 – If you are going to get somebody to outsource your website, they need to specialize in hospitality.
41:30 – We give the host the tools, the tactics, the training, and the confidence to go and get more bookings.
43:25 – To get a discount, just put KYLE at the coupon code which is exclusive to you guys.
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